Acer Enhances Channel Partner Program for Top-Performing Resellers
SAN JOSE, Calif.
Acer America Corporation today announced it has expanded and enhanced the company’s Acer Channel Excellence (ACE) Program in the U.S., including extending the program’s benefits to partners, including those who sell Acer’s recently announced family of server and storage products. The company also has added new features designed to increase sales support and revenue opportunities for qualified Value Added Resellers (VARs) who achieve annual sales goals.
“These ACE program enhancements further reinforce our commitment to an exclusively indirect sales model, and give our channel partners even more ways to succeed while delivering superior customer solutions,” said Gregg Prendergast, vice president of commercial sales and marketing, Acer America. “We have expanded the ACE program to serve a larger number of qualified authorized resellers, extended it to VARs selling our server and storage products, and also added improved discounts, enhancements to our on-line ACE information portal, and new promotional opportunities for our partners.”
Acer launched its ACE Program in 2009, and continues to be the only supplier among the top five PC manufacturers that is fully committed to the reseller channel, with no competing direct sales force. The ACE Program has played a key role in helping to drive partner revenue opportunities through pre- and post-sales support including training, technical assistance, discounts, lead management, and special on-line access to sales materials and marketing tools. New ACE program enhancements extend this core support offering to include the following new features:
- Eligibility now extends to approximately 300 VARs that currently meet the ACE program annual revenue goals.
- All program benefits now also apply to sales of Acer’s server and storage products.
- ACE VARs receive front-end preferred pricing including a two percent instant rebate on all notebooks (excluding netbooks), desktops, projectors, tablets, accessories and extended warranties, and a five percent instant rebate on server and storage products.
- Discounts have been increased for demo systems and evaluation units, and incentives now also include special quarterly offers for key strategic products, plus other new discounts designed to help improve VAR profitability.
- The ACE portal has been improved to make it easier for VARs to access a wider variety of free custom collateral, price books, technical white papers and documentation, and sales support tools.
- ACE partners will now also be highlighted on Acer’s “Where to Buy” web site.
All qualified ACE program participants continue to have access to Acer’s Premier support offering, which is delivered from the company’s U.S. based service operation in Temple, Texas. Participants receive dedicated inside sales support via their own direct ACE phone number, which automatically places them at the head of the call queue. Acer product management also provides ACE partners with quarterly product roadmap updates, and 90-day deal registration is available for qualified opportunities.
“BASS Computers has been partnering with Acer for more than 10 years, and the company’s Channel Excellence Program has provided us with the necessary tools to grow our business through preferred pricing of products and demonstration units, and the support of a premier services team that is responsive to our needs,” said Jim Campbell, vice president and chief financial officer of BASS Computers, Inc. “We are particularly impressed with the enhancements to the ACE information portal, which gives us access to custom collateral that enables us to better serve and grow our customer base. We also are looking forward to selling Acer server and storage solutions that are backed by the same level of support we have received for sales of other Acer products.”
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks.(1) A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets. Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. The Acer Group employs 7,000 people worldwide. 2009 revenues reached US$17.9 billion. See www.acer-group.com for more information
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(1) Source: Gartner data, FY 2010